SMM and Partnerships Specialist

1. Purpose of the Position

We are looking for a highly organized and digitally savvy SMM & Partnerships Specialist to support the development and execution of digital communications, paid media initiatives, and strategic brand partnerships for our portfolio.

This role will be responsible for managing brand-owned digital channels, coordinating social media and content development through external agencies, overseeing paid media campaigns, and building strategic collaborations with partners, institutions, and relevant figures. The position plays a critical role in ensuring all digital activities are engaging, compliant, and aligned with brand objectives within a highly regulated environment.

The ideal candidate combines strong digital marketing knowledge, stakeholder management skills, and a deep understanding of social media, media planning, and partnership development.

2. Key Tasks and Responsibilities

Social Media Management

• Lead the management of brand-owned social media channels: Instagram, Facebook, Threads, 2GIS, and other approved digital platforms
• Develop and maintain social media content calendars aligned with brand priorities and campaign objectives
• Coordinate social media content creation and execution through external agencies and content partners
• Ensure all content reflects brand guidelines, visual identity standards, and tone of voice
• Monitor social media performance and engagement metrics and identify opportunities for optimization
• Support implementation of consumer engagement initiatives designed to increase awareness, retention, and advocacy

Digital Media Planning & Execution

• Support the planning, development, and execution of digital media campaigns
• Coordinate with media agencies regarding campaign strategy, targeting, content requirements, and performance monitoring
• Ensure all media activities comply with local regulations, platform policies, and internal requirements
• Monitor campaign performance metrics including reach, engagement, traffic, conversions, and cost efficiency

Partnerships & Collaborations Management

• Identify and develop partnership opportunities that enhance brand visibility, relevance, and consumer engagement
• Manage collaborations with permitted public institutions, industry organizations, cultural partners, and lifestyle platforms
• Coordinate and manage relationships with influencers, opinion leaders, ambassadors, and public figures in accordance with legal and compliance requirements
• Negotiate and coordinate partnership deliverables, timelines, and activation plans
• Measure partnership performance and assess return on investment

Compliance & Quality Control

• Ensure all digital content, media campaigns, and partnership activities comply with local regulations, platform requirements, and internal company policies
• Collaborate closely with Legal and Compliance teams during content development and campaign approval processes
• Maintain high standards of accuracy, quality, and brand consistency across all communications

3. Key Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or related field
• 1-3 years of experience in digital marketing, social media management, media planning, partnerships, or related areas
• Experience managing social media platforms and digital content programs
• Experience working with media, creative, social, and influencer agencies
• Understanding of paid media planning and digital performance metrics
• Experience in regulated industries (tobacco, alcohol, pharmaceuticals, betting, or similar) is a strong advantage

4. Skills and Competencies

Analytical & Research Skills

• Strong understanding of social media platforms and digital ecosystems
• Understanding of digital performance metrics and optimization methodologies
• Familiarity with CRM and digital consumer engagement programs
• Ability to use insights and analytics to improve performance

Content & Brand Skills

• Strong understanding of content strategy and storytelling
• High attention to brand consistency and visual identity standards
• Ability to translate business and brand objectives into engaging content
• Understanding of consumer engagement principles

Partnerships & Stakeholder Management

• Strong relationship-building and negotiation skills
• Experience working with external partners, agencies, and suppliers
• Ability to manage multiple stakeholders and priorities simultaneously
• Strong interpersonal and communication skills

Strategic & Compliance Mindset

• Ability to operate effectively within highly regulated environments
• Understanding of legal and compliance requirements in digital communications
• Strong commercial and business acumen